What does the future hold for the music industry? We’ve been following the different music industry trends to see how much these can change how we create and consume music in the future. Four stand out as the top trends in 2019, predicting how life will be like for those in the industry for the next years to come. Here’s a quick rundown of these top 4 trends and predictions in the music industry.
Artificial intelligence will play a bigger role
Industry experts believe that artificial intelligence or AI will become a more useful tool for music creators and distributors. The development of AI software for music production can make the process less time-consuming and more affordable, especially for new and independent musicians.
Songwriting will be made easier and more accessible to a host of people who want to have a career in music. With AI production software, songwriters and performers can experiment with voice synthesis and composition tools, allowing them to express themselves freely while also speeding up the process of creation and distribution.
It’s also predicted that AI will play a bigger role in shaping and streamlining ad campaigns on social media and streaming platforms, letting artists earn more revenue through online promotions. Using AI in advertising means taking into consideration the listeners’ behavioral patterns to recommend the relevant music content at the right day and at the right time.
Music consumption will continue to evolve
Streaming continues to be on top when it comes to music consumption, especially as more markets get access to the tech. Bob Moz of Techstars Music predicts that the next batch of streaming consumers may come from rural areas in Africa, Latin America and Asia, and that there will be a deeper interest in local music.
And with smart speakers getting smarter, the next generation may find themselves simply using voice commands to listen to music, discover new artists and build their own playlists without having to interact with text-based user interfaces.
The music industry will collaborate with other industries
Increased collaborations and crossovers between the music business and other creative industries are also bound to happen in the future. For instance, gaming companies such as Fortnite have been partnering with artists such as Marshmello to offer in-game musical concerts. Artists have also gotten into fashion, with one notable example being Rihanna’s collaboration with Fenty.
We’re also seeing an increase of biopics and documentaries around music artists such as Freddie Mercury (in the film “Bohemian Rhapsody,” released in 2018) and Elton John (in the film “Rocketman,” released in 2019). Industry experts believe more opportunities for collaborations like these will happen in the coming years.
Artists will have more power over artistic decisions
Thanks to social media, artists are now able to not only create and strengthen their brand without the influence of labels and producers, but also to connect with their fans directly. Labels, then, can focus on the financial aspects of the artist’s brand, and artists can focus on building their brand and engaging with their audience on a more personal level. Managers will have a more important role on the business and operational side of things, allowing artists to do what they do best.
What other trends can you observe happening in the music industry? Let us know!