Lyor Cohen is pound-for-pound one of the most formidable music executives to ever walk the planet. Striking an imposing figure wherever he walks, the former road manager for Run-DMC turned artist management turned label executive has been around the block when it comes to this music industry.
Since departing his role as Warner Music Group’s Chairman and CEO, in 2012, Lyor has since launched his own company, 300 Entertainment. Working with some of the hottest acts in the rap game right now like Young Thug and Migos, Lyor envisioned 300 Entertainment as a hybrid of record label, marketing company and distributor with major backing from Google and Atlantic Records.
Lyor recently jumped onto reddit for a Q&A session. Check out the highlights below:
On the purpose of a record label in today’s age
On 300 Entertainment
On independent artists and labels
Advice for aspiring A&Rs
On Quality Control Music and Migos
On building a fanbase
Best live performance
On what he looks for in an artist
On Young Thug