Music is something special. In the right hands, it’s something that cannot only potentially heal, but it’ll fill you with emotions unlike anything else you could experience. There have been all kinds of studies conducted regarding music and the effects that it can have on people. Some studies have been based on music and learning capabilities. Some studies have even been conducted on music and physical endurance building. Whatever the situation, there is simply no denying that you can get special feelings when listening to certain types of music.

This is something special and just one of the reasons that the industry is a billion-dollar one. Unfortunately, this makes it harder for people trying to break into the industry. While the Internet does provide one with a variety of tools for developing a fan base today, it doesn’t make the process all that much easier if you don’t know how to utilize these tools. Here’s what you need to know about building a fan base today.

Start With A Brand

Just like any other business, you are going to have to start by building your brand. Do you think top casinos like nettikasino would have gotten to where they are today without establishing and building their prolific brand? No, of course, they wouldn’t have. They have a powerful story that follows their brand and contributes to its authenticity. This is what you are going to need to do. You need to establish a brand that will guide your marketing and messaging strategy. One that will influence the way you present your music and yourself to your fans. 

Think of McDonald’s and those iconic golden arches. You are going to want a brand this powerful. Of course, it won’t start that way, and will likely take some effort and time to build, but you can eventually get there.

Take Advantage Of Music Discovery Websites

There are many tools that independent artists can take advantage of these days. However, there are probably none that are as important or as potent as music discovery sites. Fans and even industry influencers utilize these sites on the regular. These sites are great, as they’ll help you get your brand out there to new audiences. That being said, there are tons of music discovery sites available today. Not all of them are going to offer the same things. Make sure you take the time to discover a site that will provide all the tools and services you need.

Consider A Competition

if you are like most people, you like nothing better than getting something for free. People love free things. Most of the time it doesn’t even matter what it is. As long as it is something free, people will jump right on the opportunity to snatch it. They will likely do the same thing with your music. You can even run this as some kind of incentive, making it look like people are being rewarded for spending money or investing money in your music. This is something else people can appreciate. This is a common tactic that any online casino will utilize today. How many times have you been given free spins or matched deposits for spending money with a casino?

Live Stream It Up

Unless you have been living under a rock for the past 6 months, you likely know that live streaming is now more popular than it has ever been. This is in part thanks to COVID, but this is also in part thanks to everything the activity offers. Live streaming brings a whole new meaning to live TV. Even reality TV is scripted to a certain point. This oftentimes isn’t the case with live streams. That aside, live streaming is also great because it allows people to reach much wider audiences.

Sure, there is nothing like putting on a live show in front of your fans, but if you want to reach twice as many people from around the world and do it at half the cost in your backyard, you can do it through streaming services. Given the fact that artists aren’t putting on live shows these days, this is something that music fans of all genres will appreciate. You’ll certainly be seen in a whole new light and gain a lot of respect by live-streaming some shows.

Written by Stop The Breaks
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.