Merchandising is a crucial aspect of a music career that is often overlooked by independent musicians. It is not only a way to generate additional income, but also a great way to promote your brand and connect with your fans. Here is a guide to help you get started with merchandising as an independent musician.

  1. Identify Your Brand: Your merchandise should be a reflection of your brand. Think about the image you want to portray and the message you want to convey. This will help you create merchandise that resonates with your audience.
  2. Determine What to Sell: There are a plethora of options when it comes to merchandise. Some popular options include t-shirts, hoodies, hats, posters, stickers, and CDs. Consider what your fans would be most interested in and what fits your budget.
  3. Create High-Quality Designs: The design of your merchandise is crucial. It should be visually appealing and representative of your brand. If you are not skilled in graphic design, it may be worth hiring a professional to create your designs.
  4. Find a Manufacturer: You will need to find a manufacturer to produce your merchandise. Do some research and find a manufacturer that is reliable, produces high-quality products, and fits your budget.
  5. Set Your Prices: When setting your prices, consider the cost of production, the price at which similar merchandise is being sold by other artists, and what your fans would be willing to pay.
  6. Sell Your Merchandise: There are several ways to sell your merchandise. You can sell it at your shows, on your website, and on social media. You can also consider selling your merchandise on online marketplaces like Etsy or eBay.
  7. Promote Your Merchandise: Promote your merchandise on all your online platforms. Share pictures of your merchandise, announce new products, and offer special promotions.
  8. Manage Your Inventory: It is important to keep track of your inventory to ensure you do not run out of popular items and to determine which items are not selling well.

Merchandising is a great way for independent musicians to generate additional income and promote their brand. Identify your brand, determine what to sell, create high-quality designs, find a manufacturer, set your prices, sell your merchandise, promote your merchandise, and manage your inventory. With some effort and creativity, you can create merchandise that your fans will love and that will help you grow your career.

Written by Stop The Breaks
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.