2017 has been a huge year for Migos so far. Not only did “Bad and Boujee” top the Billboard Hot 100, their second album Culture became the trio’s first number one selling album. I think it’s fair to say that the Migos are off to a pretty good start this year.

It’s a great example of how everything falls into place for artists who have been grinding non-stop. The reason for Migos’ incredible success to date is their dedication to consistent fanbase building. Like we wrote in our article about their Billboard chart-topping achievement, the Atlanta trio has been extremely savvy and consistent in:

  • Forming strategic partnerships with the right people and companies, i.e. Quality Control Music
  • Providing their fanbase with a steady stream of quality content via albums, mixtapes, EPs and guest appearances
  • Taking their show on the road and directly engaging with fans face to face to continue expanding their market and audience

Now Migos are ready to take their recording careers to new heights. Billboard has just announced that as part of a new joint venture between the trio’s label, Quality Control Music, and Capitol Music Group, Migos will be releasing all future new under Motown and Capitol Records.

Quality Control Music is an Atlanta-based independent record label founded by Kevin “Coach” Lee, who used to manage Young Jeezy and Gucci Mane, and Pierre “Pee” Thomas. The label is also home to notable artists such as  Lil Yachty, Young Greatness, Skippa da Flippa, Jose Guapo, Rich The Kid and OG Maco.

Working with Steve [Barnett, CMG Chairman and CEO], Ethiopia [Motown Records President] and their whole team has been incredible. Like all of us at Quality Control, they work hard to push their artists’ visions front and center. It’s a creative and proactive alliance that always keeps the goals of QC in mind. Yes, I’m ready to conquer the world.Kevin 'Coach K' Lee

In a 2015 Billboard profile of Quality Control Music, readers were given insights into Coach and Pee’s vision for the label – a digital-age hybrid company with its own radio and promotions team as well as publishing and management ventures.

Since investing 12 months and $1 million into building their Atlanta headquarters, Quality Control Music now owns offices and four recording studios, staffed with their own in-house producers and engineers, creating the perfect platform to dominate the music business.

This is a very exciting time for QC and Migos. We have been independently building our brand, and though our partnership with Motown/Capitol they have shown us that this is the right home to take our business to a global platform.Pierre 'Pee' Thomas
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Written by Hao Nguyen
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.