Getting music noticed online can be tricky for bands and artists. The market is so saturated with new artists, new music, and new content that it can feel hopeless getting your music to the right people. Once an artist has a fan base, navigating the field of engaging your fans can be easier. But the road to that goal can be rocky, and artists need to think about how their fans are engaging with music and art in general.

Today, having strong singles with music videos is a major plus for promoting and marketing an album. Music video distributors are a great way to easily get your videos onto all the major platforms and often work closely in tandem with music publishers. Fans engage with not just the music you put out but the content you put out as well. In this article, we’ll talk about the five pillars of music fan engagement to give aspiring artists a set of tools to get started increasing their engagement with fans.

Know Your Audience

The first thing to think about when it comes to fan engagement is your fans! Knowing who your audience is or what audience you’re trying to reach makes all the difference for targeting your media and advertising towards those groups. If you’re a folk act, you’ll want to target already existing fans of that genre by catering your social media posts towards those individuals. Knowing what general genre space you’re trying to enter can help narrow down a lot of decisions about aesthetic and style making it easier to fold yourself into an already existing space.

Tell Your Own Story

Music and storytelling go hand in hand; some might say they are one and the same. When artists put themselves into their own work and tell their own stories through song or video representation, it makes it easier for fans to connect with and relate to the music they’re listening to. Music fails when it falls outside the realm of relatability, which is important to consider when you’re creating music videos. But this isn’t just true for the actual music you make. You should also prioritize storytelling in how you talk about the project. Fans want to know where their favorite artists came from and what brought them to the craft of songwriting and music

Be Yourself

Authenticity is key for increasing and maintaining fan engagement. When someone presents themselves as something they are not, intelligent fans can smell it from a mile away, and it will make the music less appealing. It’s easy to use music and art to create a particular self-image, but that can all break down easily if you’re not being true to yourself. Leave the costumes to the pop stars and focus on your own life, experiences, and values regarding your own music; this will help a great deal when telling your story to fans.

Be Consistent

Consistency with content creation is vital and means a few different things. For one, resisting any urge to change genres or styles drastically will throw fans off and alienate your audience. Additionally, artists should ensure they release content regularly to keep fans interested and engaged with their releases. Having reliable music and music video distributors is an important part of this process as it will allow you to upload any and all releases easily as they come to fruition. Music video distributors will allow you to post your high-quality music videos to popular streaming marketplaces like YouTube, Vevo, Apple Music, Tidal, and Spotify.

Diversify Your Content

Consistency in how much you post or how much music you release is important. But it’s also important to mix it up and give fans a combination of curating material and candid material. This relates to our section on storytelling and ensuring your fans can get a sense of who the artist behind the music and music videos actually is. The most common way to do this is through social media posts where artists talk directly to the camera, offer anonymous question answering, or go on live to engage directly with fans. Music videos with candid elements are also great to release through your music video distributors. But candid videos can often be done with less production value and feature shorter form content.


Fan engagement is extremely important for getting your music and music videos seen by your target audience. Music video distributors can help speed the process of getting your videos online so you can keep your releases consistent and ensure that the highest quality version of your video gets out to the fans. Make sure you know your audience, be yourself and tell your story to your fans so they can relate to your work that much more.

Written by Stop The Breaks
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.