Rochester, N.Y.’s own Pounds provides a stirring, personal look into his hometown in his fittingly cinematic new video for “Francis Ford” directed by Otto The Director.
The VHS-produced track stems from the rapper’s great October release, Rules and Parameters, that further demonstrated his knack for delivering lyrically vivid mafioso rap.
After all, this particular sub-genre is at its finest when emcees can bring such harsh, difficult stories to life with their words. And to say Pounds does that on “Francis Ford” would be an understatement.
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