Griselda’s story is one of authenticity, critical and fan appreciation and humble beginnings. They have built a true grassroots movement emerging from the trenches that can be traced back to the gritty realism of Buffalo, NY. Griselda’s ascension, both collectively and individually is palpable.

From their inauspicious Buffalo roots, to signing with Eminem and Shady Records and releasing WWCD, the Griselda juggernaut has created a real and sustaining moment. That movement is unified, authentic, unfiltered, vivid and raw. There is no disputing that a real street ethos exists; one that has taken the music industry by storm.

ALC Records, Drumwork Music Group, Griselda Records and Patta Soundsystem have teamed up to present LULU, a new collaborative project from Conway The Machine & The Alchemist. LULU is a menacing concoction of gritty raps, cinematic soundscapes and vivid intensity. LULU features guest appearances from Schoolboy Q and Cormega.

Widely recognized as one of the greatest producers of our generation, Alchemist has created some of the most memorable productions of the last two decades, connecting with a broad spectrum of mainstream and underground artists for countless classic records. At every turn ALC has displayed the ability to stay true to himself, but also evolve.