Reason caused a stir by praising Drake amidst his beef with Kendrick Lamar, revealing it was a strategic move to exit Top Dawg Entertainment (TDE).
- Reason admitted in an interview that his public support for Drake was a tactic to end his contract with TDE swiftly.
- The rapper tweeted in favor of Drake’s diss track ‘Push Ups’ to create a rift with TDE.
- Reason’s actions led to his departure from TDE within a month, avoiding prolonged exit negotiations.
- He later explained that his primary motive was survival, as he needed to release music to support his family.
Reason, a rapper from Carson, California, shook the hip-hop world by siding with Drake during his spat with Kendrick Lamar. This unexpected move puzzled fans, but Reason later clarified that it was a calculated strategy to break free from his label, Top Dawg Entertainment (TDE).
In a conversation with Bootleg Kev, Reason openly confessed, “I had to do that to get out of the label deal.” He felt that TDE was dragging its feet during the beef between the two rap giants, and by publicly supporting Drake, he believed TDE would want to distance themselves from him.
Using social media, Reason tweeted favorably about Drake’s track ‘Push Ups,’ a decision that some fans didn’t appreciate. “The only fans I really lost were fans that I shot myself in the foot in,” Reason acknowledged, indicating that his controversial move wasn’t without personal cost.
However, the tactic worked. Within a month of his Drake tweet, Reason was free from TDE, circumventing a potentially drawn-out separation. He later expressed on social media that he understands why fans were upset but emphasized the necessity for him to release music to make a living.
Before this drama, Reason’s frustrations with TDE were already evident. He had opened up about stalled projects and missed opportunities, including collaborations that didn’t go through because of delays in execution. These setbacks played a significant role in his decision to make such a bold move.
On a related note, Reason had previously had a tense argument with TDE co-president Moosa on a podcast, further highlighting the discord. Moosa revealed that some at TDE were skeptical about signing Reason from the start, adding to the complexity of the situation.
Reason’s bold move might have alienated some fans, but in the end, it was a matter of survival for the artist.
