Rihanna’s thriving brand empire welcomes GloRilla as its new ambassador, marking a historic first for the Fenty brands.
On February 4, GloRilla made headlines by becoming the first-ever ambassador to represent all four of Rihanna’s influential brands: Savage x Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair. The rapper expressed her enthusiasm, saying, “I’m beyond excited to be the first joint partner for Fenty brands for spring 2025.”
GloRilla is set to showcase her charisma and style in a new campaign aptly named ‘Glo Up Close.’ This partnership for the spring season is designed to celebrate confidence and boldness, aligning perfectly with the rapper’s dynamic persona.
Meanwhile, GloRilla is also gearing up for her exciting tour to promote her debut album, ‘GLORIOUS.’ The tour kicks off in March in Oklahoma City and features Real Boston Richey and Queen Key. It promises a dynamic lineup as it swings through major U.S. cities before a grand finale in Glo’s hometown of Memphis in April.
Fans will recall that 2024 was a significant year for GloRilla. Her single “TGIF” topped charts and made its way into several ‘Best of the Year’ lists, including TIME magazine. Critics like Stephen Kearse claimed, “When the Memphis rapper isn’t in a relationship, she’s not just free from headaches and responsibilities; she’s powered up, unstoppable, glowing.”
This partnership with Rihanna’s brands further cements GloRilla’s status as a leading figure in the music industry, with accolades such as being named the hottest female rapper by Billboard in 2024.
GloRilla’s collaboration with Rihanna’s esteemed brands underscores her rising influence in the music and fashion industries. As her career ascends, fans eagerly anticipate her tour and further endeavors.
