Kendrick Lamar’s fiery Drake diss track, ‘Not Like Us,’ has sparked a viral sensation.

On Saturday, June 1, a video of a stripper at a club flawlessly crip walking to K. Dot’s track took the internet by storm. The dancer’s slick moves, set to the beat of ‘Not Like Us,’ were met with enthusiastic cheers from the crowd.

As the video spread, Kendrick’s new diss track gained even more attention. The timing couldn’t be better for Lamar, who is currently closing in on Drake’s streaming numbers on Spotify. According to Chartmetric data shared by Navjosh from HipHopNMore on May 31, Kendrick is narrowing Drake’s lead, which initially saw a significant boost from the track ‘First Person Shooter,’ featuring J. Cole.

Kendrick’s collaboration on Metro Boomin and Future’s ‘Like That’ in March saw his streaming numbers surge to over 300 million, just shy of Drake’s 319 million for the same period. In their ongoing battle, Lamar’s ‘Euphoria’ also outperformed Drake’s ‘Push Ups,’ achieving 135.3 million streams compared to Drake’s 93.7 million.

The rivalry continued with ‘Family Matters’ and ‘Meet The Grahams,’ both hovering around the 50 million mark. However, it was ‘Not Like Us,’ produced by Mustard, that solidified Kendrick’s lead with over 217 million streams, leaving Drake’s ‘The Heart Part 6,’ which wasn’t available on streaming platforms, in the dust.

Drake’s retaliatory track, ‘Taylor Made Freestyle,’ featuring AI-generated vocals of 2Pac and Snoop Dogg, faced backlash and was pulled from all platforms after 2Pac’s estate demanded its removal. Despite these controversies, Kendrick remains unfazed and continues his creative streak.

Terrace Martin hinted at more to come, tweeting about working on new material with Roddy Ricch and cryptically confirming ongoing projects with Kendrick. When a fan inquired about Kendrick’s involvement, Martin simply responded, ‘All of us.’

With viral moments and a strong streaming presence, Kendrick Lamar shows no signs of slowing down. Fans eagerly await what’s next from the Compton rapper.

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