Last Saturday, Kendrick Lamar sat down for a much-anticipated chat at Apple Music’s Super Bowl press conference, diving deep into the heart of his latest album, “GNX.”
2024 was a massive year for Kendrick Lamar, filled with accolades and milestones. As 2025 starts with a bang, he’s riding the momentum from his Grammy success, where he snagged awards for the controversial Drake diss track, “Not Like Us.” This weekend, all eyes are on him as he headlines the Super Bowl LIX Halftime Show in New Orleans.
During the press conference, Kendrick revealed the inspiration behind “GNX,” taking listeners back to his roots. “I thought about ‘Damn, what I used to like as a kid?'” he shared. His goal was to reconnect with the hard beats and strong raps that shaped his musical passion, aiming to express every facet of his identity through the album.
Fans eagerly anticipate the Super Bowl performance, with Kendrick promising a showcase rich in storytelling—a skill he has honed throughout his career. Although there was speculation about performing “Not Like Us,” Kendrick is confirmed to include it in his setlist. The buzz, however, surrounds whether networks will air the song’s provocative lyrics about Drake. These decisions hang in the balance as rehearsals, possibly featuring SZA, unfold.
Beyond his music, Kendrick’s journey is a tale of evolution, continually drawing from his past yet forging new paths. His performance is expected not just to entertain but to offer a window into his evolving artistry.
As excitement builds for his Super Bowl appearance, Kendrick Lamar stands poised to deliver a performance both reflective and forward-looking. By drawing from his roots in “GNX,” he’s ready to captivate audiences with authenticity and raw energy.
