The Weeknd is set to drop his much-anticipated album “Hurry Up Tomorrow,” sparking rumors that Drake and PARTYNEXTDOOR might release their collaboration on the same day. However, DJ Akademiks thinks otherwise.
The Weeknd‘s fans are excited as the Canadian superstar is gearing up to release what might be his final album under his famous moniker. The album was initially delayed due to the devastating wildfires in Los Angeles, but now it’s ready to hit the charts, with high expectations of dominating the number one spot.
Meanwhile, whispers in the music industry suggest that Drake and PARTYNEXTDOOR might be looking to drop their project on the same day as The Weeknd’s album release. This speculation gained traction through social media buzz and a tweet by hip-hop source Kurrco, hinting at a possible clash of titans in the music scene.
However, DJ Akademiks, a well-known voice in the hip-hop world, disagrees with this theory. Despite facing setbacks with a Twitch ban, Akademiks has taken to streaming on YouTube and shared his perspective on why the rumor might not hold water. He believes Abel (The Weeknd’s real name) is cleverly using this as a marketing strategy to create buzz around his album release.
Using Nicki Minaj’s fanbase as an example, Akademiks explains how artists’ communities rally either in support or competition at such events. He suggests that The Weeknd is tapping into this energy, letting fans and haters alike buzz about a potential showdown with Drake, further fueling excitement for his own release.
Akademiks argues that if Drake and PARTYNEXTDOOR were to release their project simultaneously, the music world would witness an intense battle of sales and streams, which might be part of The Weeknd’s promotional strategy. Thus, the narrative of a three-way competition may be more about generating hype rather than an actual face-off.
In the high-stakes world of music releases, DJ Akademiks proposes that The Weeknd may be crafting a narrative to drive attention and sales for “Hurry Up Tomorrow.” Whether or not Drake and PARTYNEXTDOOR enter the fray, the anticipation surrounding these releases adds to the fervor of fans eager for new tunes.
