SZA makes a splash in the beauty industry with her new brand, Not Beauty.
- The first product drop features three shades of lip gloss, revealed during SZA’s public appearances.
- SZA emphasizes authenticity and quality ingredients in her beauty line.
- Beauty products will be exclusively available during the Grand National tour.
- Kendrick Lamar and SZA kick off their tour in Minneapolis, covering major cities across North America.
SZA has entered the beauty arena with her brand, Not Beauty, just as she’s gearing up for a tour with Kendrick Lamar. The first release is a trio of lip gloss shades, which SZA has been showcasing at various events, including her memorable Super Bowl presence. Her approach to beauty is personal and deliberate. “I’m not a beauty maven, but I know lips,” she stated, emphasizing her focus on quality ingredients and practical use.
The concept behind the name Not Beauty reflects SZA’s philosophy of steering clear of superficiality or pressure to conform. She aims to create a brand that prioritizes authenticity and individuality, as she’s consistently embodied in her career. “Don’t just make a random celebrity brand just because you can,” she shared, highlighting her desire to fill a personal need in a crowded industry.
This new line will be available exclusively at the Grand National Tour, which kicks off soon. SZA’s Instagram announcement excitedly informed fans that the products they’ve seen her wear are finally ready for everyone to try, but only at the tour’s pop-up activations. “YALL ASKED FOR THE LIP COMBO AND ITS FINALLY HERE!!!” she exclaimed.
The tour, a collaboration with Kendrick Lamar, begins in Minneapolis and will hit numerous major cities like Houston, Philadelphia, and San Francisco, before concluding in Landover, MD. The excitement is tangible, as Mustard joins as a supporting act, adding another layer of anticipation. SZA playfully dismissed any concerns about performing in Toronto, saying it should be “so fun.”
SZA’s beauty venture aligns perfectly with her artistic journey as she embarks on a memorable tour with Kendrick Lamar.
