Each career has its own distinct set of objectives. Naturally, as a musician, your primary goal is to create and sell high-quality music. Additionally, developing a brand presence necessitates strategically growing Instagram page. You must be capable of the following:

  • Attract a new audience and steadily increase your follower count.
  • By engaging with other Instagram users’ content, you can establish professional and social partnerships.
  • Your profile should have a high engagement rate.
  • Convert visitors into customers by directing them to clickable links, shopping tags, and call-to-action buttons.
  • As a musician, establish instant visual brand identification.
  • Differentiate yourself from your peers in your specialty by contributing significantly to the community of musicians in your niche.
  • Increase the value of your account by establishing potential paths for direct sales and joint initiatives.

What Are Some Strategies For Developing Your Brand As A Musician On Instagram?

Open A Company Checking Account

To maximize your music promotion opportunities, make sure your Instagram account is a business account. Additionally, this account type includes the option to monetize your material and sell your songs, as well as access to content analytics. Several characteristics that you can leverage to bolster your plan for developing a personal brand as a musician include the following:

  • Public spaces that increase your visibility and reach.
  • Analytical benefits include Instagram Insights, which enables you to:
  • Analyze the audience’s behavior and demographic data;
  • Keep an eye on your impression and reach;
  • Monitor the performance of your content;
  • Capability to advertise specific posts based on your objectives and budget.
  • Possibility of creating shoppable posts following your country’s laws and regulations.
  • Ability to monetize specific Instagram content, such as IGTV videos, based on your country of residence.
  • Possibility of scheduling and monitoring automated posts.
  • Increase lead and traffic creation by including Swipe links in your Instagram Stories.
  • Add simple call-to-action buttons to your Instagram profile for contacting, booking, or purchasing.

If you currently have a personal account, you can upgrade to a business account at no additional charge by making the necessary changes to your account settings.

Bring Your Instagram Profile To Life.

Use a profile photo that you want your audience to identify with your music to give your profile a visual identity. This might be your photograph, your band or company logo, a photograph of a musical instrument, or a picture from a performance. It is ideal to use the same profile photo on all your social media pages.

Always add a link to a landing page to show what you do as a musician. This may be your official website, a recent interview, a music review, or a link to purchase tickets to your upcoming show, among other things. This space, too, can be changed as frequently as necessary to maximize traffic generation, including calls to action on your posts that bring readers to this URL.

Provide a CTA button for direct sales and engagement with potential clients if this option is accessible in your country. Instagram has worked with several booking companies to enable your fans to purchase tickets or book sessions with your band. You must have an account on one of these sites to use the feature.

Contact information: Prospective clients and collaborators search for your business’s profile information to get in touch with you. Include a physical address with your details to attract local business. Establish a communication channel that is most convenient for you. If you provide external communication channels, verify that your contact information, such as your phone number and email address, is current and functional.

Written by Stop The Breaks
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.