The Power of Twitter in the Music Industry: Here’s Key Ways Musicians Can Use Twitter to Build a Career
Twitter is one of the foremost popular social media platforms. With the way the platform is set up, all you need to do is to source a few thousand followers, a viral tweet, and you are on your way to stardom.
Every day, one Twitter user or the other posts their art, and it gains traction, blowing up and taking them one step closer to their dreams.
Although a lot of people initially find it difficult to navigate Twitter, once you get the hang of it, the platform can be a great way to connect with your potential new fans.
Here are some key ways you can use Twitter to build a career as a musician.
When it comes to any form of brand building and marketing, consistency is key. According to this article, the lifespan of a tweet is about 18 minutes. This means that you have to consistently put out content to stay relevant.
You do not want to overdo it, so limit your tweets to the peak hours (12 PM, 3 PM, and 6 PM) when Twitter has the most traffic.
You can also create a schedule of a mini content calendar to help you diversify the content you put out. For instance, you can post a link to your music at 12 PM on Mondays and Wednesdays then 9 PM on Fridays.
Identify your Brand
When you begin to tweet, view yourself as a potential musician, not just an aspiring newbie trying to make it. Try and convey your personality and unique style by tweeting content that can be easily tagged as ‘you’.
You can tweet about your inspiration for your songs or the goals you have for your music career. This will help your followers feel like they know you. Doing this takes you from just a random wannabe on Twitter to a relatable promising musician.
Constantly sharing news articles or links can get boring. Lend your voice to trending topics and give your opinions so that your potential fans can know where you stand.
Know the Power of Hashtags
Hashtags are a great way to meet your target audience. They are an insanely powerful way to drive engagement and traffic to your tweets.
Use hashtags that are related to your brand style, music, and entertainment. A lot of people make the mistake of including any random trending hashtag in their tweets, this is harmful, and although you might notice an increase in visitors, they are not your target market.
Everybody loves gifts. You can get your followers to push your new releases, create publicity, and just generally get your target community buzzing. As a new artist, you want your growth to be as organic as possible.
Using ads to promote your brand on social media may not be as effective as expected. The bulk of your popularity depends on your fans.
You can offer branded items, free tickets to your show, or even cash gifts as an incentive for Twitter users to follow, like, and retweet you to greatness.
Make Twitter Handle Your Stage Name
When you finally become a big name as a musician, you do not want to deal with some adamant Twitter users making your stage name their Twitter handle for clout. Claim your stage name as your handle, even before you become popular or verified.
This will help fans who discover you or your music outside social media easily find you when they search on Twitter. It also helps further solidify your brand as people begin to associate that particular name with you and your music.
How to Get Noticed as an Aspiring Musician
With the growing popularity of different social media platforms, it is now a lot easier for you to make it into the entertainment industry. A lot of people have realized it and are harnessing it, leading to the overpopulation of the market.
For you to stay relevant and get noticed, here are a few things you can do;
- Keep your content unique and engaging;
- Make sure you only post original content;
- Try to remain as uncontroversial as possible;
- Make sure you post a lot of photos so that your potential fans can put a face to the brand;
- Tag your favorite celebrities and use hashtags associated with them and their fanbase;
- Release covers of trending songs that you have recorded using your style.
Starting a music career is not a day job, especially if you haven’t been signed to a record label yet. Although social media can make you an overnight success, it doesn’t always happen that way.
Remember to be patient and consistent when trying to break out and continue to create your music style. Most importantly, make sure you love and enjoy what you do so that the passion you have does not die off.
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