Guess what? The American music industry made almost $10 billion in 2018 alone. So, if you’re considering releasing an album right now, this is a great time to do it.
Do you want to promote your new music album? Here are the benefits of having your brand new album endorsed by a celebrity!
Why Use Celebrity Advertisements?
Curious about marketing new music with celebrity endorsements?
Although celebrity advertising is nothing new, it’s still one of the most effective marketing methods out there. That’s because celebs are idolized internationally. Clearly, this means that people around the world will recognize their faces as well.
Speaking of which, celebrity endorsement for your brand new album release can increase name recognition like no other. In fact, even small artists see near-instant results from having a star promote their products or services.
In terms of “brand loyalty,” it doesn’t seem like celebrity advertisements make much of a difference. However, an endorsement from a well-loved celeb can make your music campaign skyrocket immediately.
Check this out. As soon as your company signs a brand endorsement with a star, your new album release becomes more legitimate right away. With a powerful name behind your album, you’ll be sure to sell more music than ever too.
Think about it this way. Although your audience is saturated by advertisements, ads with celeb endorsements make much more of a splash!
Choosing a Celebrity Brand Ambassador
Whether you like it or not, choosing a celebrity brand ambassador for your music release isn’t as easy as it sounds. As a matter of fact, the star that you decide to approach has to be the perfect fit for your brand as well.
Why is that?
Because using an athlete or a celebrity to promote a music release that doesn’t connect with their fans simply isn’t as effective.
For instance, LeBron James would never endorse a makeup company, would he? Even though he’s a mega-star, it still wouldn’t be the right fit for his audience or the influencers.
Thus, Lebron’s impact on sales would be remarkably small. On the other hand, promoting things like recovery products or sports drink is right up his alley.
To put it simply, there must be a strong value and cultural fit between the star you choose and the music that you release. That way, the partnership doesn’t seem forced, appearing authentic in every way.
In addition to this, it is important to keep in mind that every celebrity has their own “brand power” too. So, even mentioning that a big star co-signed your album release will help you gain a huge buzz!
More Celebrity Endorsement Advice
Planning on partnering with a star to announce your brand new album release?
First of all, congratulations. But before you pop open your first bottle of champagne, consider this. While focusing on your celebrity ad is key, that doesn’t mean that you should forget about other ways to promote yourself.
In a nutshell, you’ve got to have a so-called “multi-channel approach” to make the most of your album release. No matter how hot your celebrity endorsement is, it’s still not enough to reach everyone that you’d like to.
Here’s another word of advice: just because you have a major star endorsing your brand doesn’t mean that your album will become an automatic hit. Of course, it takes a handful of factors to create the perfect album release. This can include everything from the price of your music album to its cover art.
On top of this, partnering with a star means that you take on anything that comes along with them. Even though this can lead to their fans becoming your fans, it can also end up disastrously if something dramatic happens.
For example, picture Tiger Woods when all of the cheating rumors came out more than a decade ago. So many brands dropped him as an ambassador that it’d make your head spin. Nevertheless, Nike held out and stood by Tiger, losing loads of consumers in the long run.
Another thing to keep in mind is how expensive celebrity marketing is. Obviously, you are going to need a huge chunk of change to convince any star that promoting your album is worth it. For instance, Pepsi offered Beyonce a multi-million contract just to endorse their products.
Take time to ask yourself: do I have enough revenue to afford a real star endorsement? If so, you’re good to go!
Brand New Album? Try Celebrity Advertising
Having a hard time marketing your brand new album? The answer is simple: try celebrity advertising. While celebrity endorsements are a significant investment, you’ll soon find that the payoff is well worth it.
Believe it or not, having a highly recognizable celebrity is extremely valuable. That’s because it elevates your album release at once. As if that’s not enough, having serious star power behind your first album will increase your fan base too.
But here’s the catch.
Even though celebrity marketing is a strategic tool, the most essential part is making an album that will impress fans and critics alike. Once you are 100 percent sure that your new album is ready to go, throwing a celeb endorsement into the mix is the final ingredient.
Now that we’ve got that covered, all that you have to do is reach out to the star of your choice with an official contract. When it’s signed, you’re all set!
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