YouTube is a video stream site that gives all kinds of artists a platform. People post content ranging from music videos, tutorials, vlogs, and cute puppy videos. Not only is YouTube a great place to showcase talents, but it is also a great site for making money. The highest YouTube creator makes upwards of $20 million a year. Popular musicians like Justin Bieber and Shawn Mendes got their big break by being discovered on YouTube.
Get YouTube Views
The first tip in growing an audience on YouTube is to get views. People are more likely to follow a channel if they discover the videos and like what they see. They’ll also become more infatuated with a channel if others interact with it, too. You can always grow YouTube within Socialboss through real views that come from all over the world and will increase the popularity of a YouTube channel and essential tips mentioned below.
1. Use Keywords
Keywords are another great tool for getting views. Musicians can enter the music genre and title for keywords. When people search for videos with those words, that video will pop up. This is an easy and free way to get more video views. Some great keywords for musicians are:
- Music Video
These are just a few keywords that will help with search optimization. It’s also essential to include more specific keywords like the song title and album to help fans who are specifically looking for that content.
2. Post Multiple Videos
If viewers are impressed with the video they see, they’ll want to check out others. Post any many videos related to music as possible; post lyric videos, music videos, and more. This will increase the likelihood that at least one video will be viewed, which then increases the likelihood that the others will as well.
YouTube viewers want unique, personable experiences. They want to relate to the musician/YouTuber. Make connections with other YouTubers and influencers– this will lead to a larger, more engaging audience.
1. Engage with Commenters
When people really like a video, they will likely comment on it. Reach out to commenters, so they feel seen. Viewers appreciate when YouTubers and musicians reach out to them and their compliments.
2. Reach out to Influencers
There are plenty of YouTube influencers. Musicians should find that fits the same niche and ask for advice or a shout out. That’s a surefire way to build an audience and build a connection that will help through a career in music. Some of the most influential music promo channels on YouTube right now can be found here.
3. Collaborate with other Musicians
Meet up with some other musicians and gain some of their fans. Make a duet or include them in a music video and tag them in it. They can promote it on their page to get more followers, too.
4. Share Videos Online
Share videos with different niche communities to find a bigger, more interesting audience. Post videos through certain channels or on websites like Reddit and Twitter. Then use those sites to link videos or the YouTube channel.
Make the Most of the Content
When looking for an audience, no second can be wasted. Create content that is on brand and will get views.
1. Be Creative with Videos
There are so many different kinds of focused music videos that can be posted online. Get creative with it. Add more than just covers on the guitar on lyric videos. Try other options, like:
- Music Videos
- Live Concerts
- Reaction to other Music
- Behind the Scenes Footage
- A Day in the life
Let fans know more about the person behind the musician. They’ll want to know just as much about their favorite YouTuber’s personality as they will want to hear their music.
2. Link to Music Streaming Platforms
Use YouTube to link to Spotify and Apple music. People don’t exclusively listen to music on YouTube, so they shouldn’t be expected only be fans there. Link these music platforms in videos, in a bio, and anywhere else that YouTube allows. Some ideas for music streaming services can be found here.
3. Schedule Video Posts
YouTube viewers follow YouTubers who are consistent and post regularly. Set up a schedule that will maximize viewer potential. If posting every Wednesday seems manageable, post every Wednesday. Set up a time that works best, so fans know when to expect new content.
4. Have a Stellar Intro
Don’t spend the first couple of minutes talking about life/ anything unrelated to the video’s purpose. Get straight to business to lure viewers in. Once an account has a following, then the YouTuber can post more personal videos, so long as they give their viewers a warning. Remember also to remind viewers to like and subscribe when they watch the video.
5. Use End Screens
End Screens are pictures and graphics that provide more information about the YouTuber. This is another wonderful place to post links to music streaming services and pages, as well as a link to a website. This is also a good place to give a shoutout to subscribers who frequently engage with content, as others will then want to do the same.
Be True to Oneself
The most important lesson on any social media or video-sharing platform is to be true to oneself. It’s nice to have an audience, but they should follow a YouTuber because they enjoy what they share. No YouTuber should cater to an audience’s needs or change up the kind of music they like, simply because they aren’t gaining an audience. When they do come around, it will be because they appreciate the YouTubers and the content they put out, not because it’s the “cool thing” to follow them.