It’s not easy for musicians to get their music heard but there is a solution – Instagram. This social media platform is massively popular and there are many ways to use Instagram, to promote your music. Instagram users are mainly there for entertainment but the platform is also disrupting the marketing industry because of how easy it is to use. The world of marketing has been modernized and it is more convenient now, with growth services like Growthoid to be used at any time to get Instagram followers, and more. Musicians also have the power to promote themselves any way they see fit and this is good because they control the narrative as well as their image. Below we will explore 4 ways to use Instagram to bring your music to new audiences so make sure to keep reading.

Hashtags for all

Hashtags are what drives content on social media. There are variety of hashtags that you can use and as a musician, the most popular ones are #musicians, #music, #musician and #musica. When you post on Instagram you should always make sure to add hashtags to your photo or video because doing so will make your content more discoverable and expose your content to a wider audience which will in turn boost your engagement and could potentially welcome more followers, which are goals to have when using Instagram. A great idea is for you, the musician, to create a branded hashtag which is your own personal hashtag unique to you. This helps you build a community around your music and you get to see what other people think and feel about your music by simply searching the hashtag. 

Live stream 

Instagram has a cool feature called Instagram Live. It is different from IGTV and Instagram stories because it allows you to connect and interact with your audience in real time. A great idea for a musician is to showcase their talent to their audience through Instagram Live. Because it is interactive, you are also able to take requests from your followers who have joined the live. This is a great way to interact more with your audience. Instagram live is great for building engagement, connecting directly with your followers, sharing your talent and establishing your brand. It is also a great way to convey your personality and build a bond with your followers. 

Make great visual content 

Instagram is a visual place and the app allows users to post videos and images. The trick is to post high quality content and not just post any random photo or video. Make sure the quality is great. A great idea is for the musician to post snippets of a music video, a performance, meet and greet with the fans, reposts from fans, fan art and audiograms of songs. This is a good way to interact with your followers, promote your music, boost engagement and grow your followers on Instagram. 

Use stories 

Instagram has a lovely feature called Instagram stories which allows users to post videos and photos on their profile in chronological order. Unlike IGTV and Instagram live, Stories allows you to give your followers behind the scenes access into your life as well as your creative processes. IG stories is also a great way to promote your music, for example you can post snippets of your music video or even record a cute video with the Instagram stories camera and then attach your music to it with the Stories feature that allows users to attach music to their images and videos. You can promote new music and use IG stories to create buzz and anticipation, which is one of the best ways to get followers. Stories are also a great way to interact with your audience. It is temporary and informal which is good because you are not pressured to produce top quality content. 

As a musician the success of your music depends on how many ears it reaches and so you need to utilize every possible avenue and platform available to promote your music. Instagram is the new way to market and as a musician you need to use this very popular app to get your music across. There are 1 billion users on IG and 500 million daily users which is a lot of potential fans at your grasp.

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Written by Stop The Breaks
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.