Musicians have quickly latched on to the idea of promoting their music through social media apps, like Instagram, Twitter, Facebook, Snapchat, and TikTok. They can release their music videos and album photos on social media accounts, where they are bound to get at least a few views. Whereas musicians in the past have had to rely on the radio and concerts to rake in new fans, musicians today can share a clip of their music under a hashtag and receive 100 new fans within minutes. The problem with receiving followers fast is that they quickly grow bored and disappear. Musicians on Instagram, and other social media sites, need to learn how to engage their fans and make them loyal followers for life.

Build a Trustworthy Fan Base

In order to get their music heard and their content seen, musicians need to build a fanbase that will stick with them through anything. Once they have a decent amount of followers, they can work to keep them engaged and get more.

Use Paid Follower Services

Musicians can pay to get following services through sites like Socialsup. With these services, musicians and Instagram account users alike can receive a set number of followers that will stay with them through everything. Other potential fans and followers will be more intrigued by a musicians’ page if they have a decent number of followers.

Hashtag Everything

Fans come from all over the place on Instagram, including hashtags. Hashtag specific things prevalent only to music. When people start to follow the account, it will be because they are actually interested in the stuff the musician is sharing. Some great tips for creating hashtags can be found here.

Use Other Social Media Accounts

Facebook, Twitter, Pinterest– these are all great forms of social media. Share Instagram posts on these social media sites to build up a fanbase of friends. These are the people who will always stay.

Create Meaningful Content

People flock to Instagram to see interesting and eye-pleasing videos and pictures. If a musician or Instagram page does not deliver, Instagram users will not be afraid to click the ‘unfollow’ button. Creating meaningful content is important when looking for new and loyal fans. Some forms of meaningful content are:

  1. Vibrant Images. Post eye-catching images and videos that are true to the music and the Instagram page.
  2. Live Videos. Live videos draw people in, even those who aren’t following that account. These can also be used to do live streamings of music and new releases.
  3. Instagram Stories. Instagram stories can showcase new stories and new sound. They can also be used to promote upcoming events and concerts, as the stories disappear after 24 hours.
  4. Interesting Captions. Use interesting captions like puns, questions, jokes, and more. People should smile, or feel some sort of emotion, when they read an Instagram caption. Check out some of the most amazing captions online.

Communication is a Must

Musicians should communicate with everyone, but especially their fans. Their fans want to be seen and heard. Communicate with fans to make sure they stay engaged.

Utilize Comments

Comments can be used on a musician’s page or on their fans’ pages. Respond to their comments and head to their page to show them some love. So much good can be done by commenting.

Respond to Dms

Fans don’t expect to receive responses to anything, but it’s still a nice touch. Someone who has received a direct message, or a follow, from their favorite musician will likely be a lifelong fan.

Live Videos (Again)

People love live videos because they can see the person they are following in real-time. Take the time to do a Q & A over life. Let fans request songs, ask about the recording process, and learn about anything else they might be interested in.

Listen to Advice/Suggestions

A musician should feel free to express themselves; however, they want to. And they should express themselves how the fans want them to. Abide by the requests of fans. If they like a specific song, share it often online. See what they like. If they relate to a lyric, use it as a caption. Let them know they are being heard through subtle indicators. They’ll feel appreciated and see what will appear on the Instagram page next.

Musicians can find creative, fun ways to engage their audience. So long as they get a decent following, create intriguing content, and communicate with their fans and others, they’re sure to wow Instagram users and get them to stick around through their careers.

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Written by Stop The Breaks
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.