Just before creating your dream website, a brand name has to be determined. How easy is that? Well, it depends on the competition, which might be a shocking statistic as we explain. As seen from these [business growth statistics from the U.S. census,](https://www.census.gov/econ/bfs/index.html?) the number of entrepreneurs has continued to grow since 2004. In 2021, 5.4 million new businesses registered, resulting in a 23% year-on-year increase.
However, meeting the challenges of entrepreneurship requires branding and marketing. Branding a startup consists of several components, of which the first is your business name. Other essential features include the logo, slogan, and anything else that distinguishes a product from its competitors, creating brand identity and awareness.
TRUiC’s Business Generator and How It Works
Since a business name is the first step to creating your brand, you need to meet the first challenge of naming your startup by brainstorming an excellent brand name. Several ideas can help you name your business, but a business name generator is helpful if you want help with getting the best results.
What’s In A Business Name
A memorable business name that makes a good first impression with potential customers and investors can communicate several things. These include your business strategy and reinforce your business values. In addition, the more distinctive and easy the name is, the better it “sticks” with customers.
Getting Business Name Ideas With In a Few Simple Steps
Brainstorming a business name requires great ideas and creativity. People use different techniques, including asking family and friends, word associations, freewriting, and mind maps. However, a business name generator like TRUiC’s can enhance these brainstorming sessions.
TRUiC’s Online Business Generator is easy and free to use, generating hundreds of business name ideas using advanced AI technology. Besides providing these business naming ideas, the tool also presents the available domains for each name. In addition, searches are privacy-focused; your search data helps improve the AI-powered results, not shared publicly.
Take the time to find the keywords you need for your business and use these, your industry, and your business location to help the tool generate naming ideas. Then, mark your favorites with the heart icon and take your time to consider the best options.
Considerations Before Choosing a Business Name
When naming your business, always include the abbreviations of “limited liability company” or “corporation,” depending on its structure. Additionally, don’t include restricted words (university, doctor, or lawyer) or words that confuse your business with a public entity.
Creating a Branding Strategy
Informal businesses like general partnerships and sole proprietorships are usually required to use their surname in their legal business names, not giving them much choice when using a brand name.
However, in a formal business structure like an LLC or corporation, your business can only use its legal name (used on the business formation documents), or you can register a separate brand name – known as a DBA (doing business as). A different brand name allows you to use the name for trading purposes or create multiple brands for your business.
Some examples are the brand name HP which uses the legal name of Hewlett Packard Company. Also, The Gap, Inc. is an excellent example of a company with multiple brands like The Gap, Banana Republic, and Old Navy.
Checking Business Name Availability
Once you have brainstormed the perfect name for your startup, you need to make sure it and its domain name are unique in your state, nationally, and online. It is easy to check all the above with a state-specific business name search and a U.S. Trademark Electronic Search. The Business Name Generator always provides unique domain names, but run a check to make sure and buy it to make it yours.
Registering Your Business Name
Once you know that your business name is available and whether you want just a legal name or a brand name, you are ready to register your business name in any of the 50 U.S. states. First reserve your business name, then form your business and file for a DBA (if wanted).
In a competitive market, the right business name can make a difference in adequately branding your business. A unique, memorable, catchy name makes a significant first impression, makes it easier for customers to find your business, and makes them more likely to recommend it to others. TRUiC’s Business Name Generator takes the challenge out of naming your startup.
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