Vice Souletric returns with the visuals for 90’s Sumthin’, the infectious boom bap single off his latest album, “Vice For President 2 – There’s No Tomorrow Til You Wake Up”.

Vice enlists HiJinks to turn back the clock to 90s style Hip Hop. The duo pay homage to the music and culture of the 1990s over dirty drums and horns influenced by Hip Hop greats such as Pete Rock and DJ Premier.

Director Ced Lynch, brilliantly shoots the video in Vice’s stomping grounds of Lorain and Cleveland, Ohio.

Written by Stop The Breaks
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.