In a time in the world where there’s a lot of trouble with Presidency and power, stress in the economy, healthcare changes, worry about war, depression, suicide, and many other hardships, Koncept felt the need to make music that was up-lifting.

As simple as it is, sometimes people can really use a hug. A hug to let them know that you’re thinking about them, and that you care. A sign of warmth and comfort. That we are together in this.

Produced by Optiks. Directed by Fantastic A.J. in Seoul, South Korea.

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