The Griselda collective (Benny The Butcher. Westside Gunn & Conway The Machine) is a unified family movement built on authenticity. It’s cultural, it’s raw and it’s viral, making Griselda’s ascension, both collectively and individually; palpable. From their inauspicious Buffalo roots, to signing with Eminem and Shady Records, in a non-plussed industry which advances style over substance, the Griselda juggernaut has created a real and sustaining moment.
With the crews amazing run of both commercial success and critical acclaim there is no disputing that a real street ethos exists. Out of this collective and ethos, Benny’s BSF family-a fan-first imprint, was built brick by brick. While Benny made the mainstream come to him by just being himself, that same mantra will be upheld by the talent he has already signed and will to his burgeoning BSF ecosystem.
Sean Stevenson, eOne’s EVP and GM of music says “what Benny has done to keep his work in the forefront since 2009 has been incredible. eOne is driven by great talent and having BSF in the family only adds to what we can do now. This first track is the start of more big things to come from Benny, Rick Hyde and Heem, and we are proud to be playing a part in it.”