To listen to p h a r a o h straight through is to wake up in Jansport J’s body that one cold January and relive his whole visit as he trekked to shows, listened to Paid in Full, and hit the reset button on his production habits.

All in about 42 minutes. As he tells that story, you’ll hear hints of Madlib’s singular rhythms, Eric B.’s knock in the percussion, and J Dilla’s attention to sound design.

But the change of pace for the creation of p h a r a o h wasn’t always so comfortable to live with for Jansport.

Instead of letting the anxiety get to him, he reminded himself of one particular picture of Eric B. and Rakim standing in front of a red brick wall, and the resolute, silent confidence in Rakim’s eyes.

This was Jansport J’s Rakim moment.

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Written by Hao Nguyen
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.