Back in 1993, Haddaway asked the million-dollar question. What is love? Is it an emotion? A vibe? A word that comes and goes? Love is all of those things and more. For their newest single, UK Hip Hop duo, Imperial and K.I.N.E.T.I.K. get all lovey-dovey about the lives they live.

Serving as the first-ever collaboration between themselves and their label mate, DIE-REK, For The Love, is a sentimental ode to the inspirations and influences that have fashioned this artistic triad. Imperial provides lush lo-fi stylings which evoke feelings of the Earth arising from sleep and being at its most quiet and discoverable.

K.I.N.E.T.I.K. uses his sixteen to shine a reflective light on his adoration of the creative process and the process of creating life. DIE-REK follows up by weaving together musings about love from the agape to the abstract. When props are elusive, and friends are few, love is the reason why this band of brothers continue to do what they do.

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Written by Hao Nguyen
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.