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As best-selling author Malcolm Gladwell famously wrote in his book, Outliers: The Story of Success, the key to achieving world class expertise in any skill is to work on it for 10,000 hours.

Chicago rapper Add-2 certainly seems to think so, spinning Kanye’s “30 Hours” into his own version.

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Written by Hao Nguyen
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.