Alex Ciccimarro is a 28 year old, Digital Marketing Director at Republic Records. Hailing from Brooklyn, NY, Alex had early aspirations of working within the music business.
First, by reading Donald Passman’s “All You Need To Know About The Music Business” when he was 15. Following his dreams, he attended Full Sail University in Florida, getting his Bachelors degree in Entertainment Business.
In 2017, Alex accepted his current position at Republic. He oversees a roster that includes: Drake, The Weeknd, Nicki Minaj, Liam Payne, and many more. His main goal with the new role is to help bring innovation to the music industry, and expand the role that the traditional digital department plays in the business.
Check out the below tips from Alex’s Reddit AMA.
How’d you get to your role at Republic Records?
What are the best resources and books that an artist, music marketer or artist manager can learn from?
For producers, what are the best way to send beats and get placements?
What is the most important thing an artist should focus on once they start making good music?
Do marketing teams incorporate memes into their marketing strategies and try to synthetically create viral memes for promotion purposes?
How do artists get on music streaming site playlists?
Do labels have internal design teams or do you typically let each artist bring on their team of creative directors and designers?
Any advice for someone that might be looking into starting a career at a label, like a marketer or manager/A&R?
What’s the best way to promote yourself on social media?
What budget should an artist prepare to spend for an effective digital marketing campaign?