1) What inspired you to be a part of the music industry?

Eminem has always been a big inspiration because I can relate to him in many ways. I’ve also inspired myself big time by making it this far. Once I get something set in my mind I stop at nothing till I get it, and I’ve always been motivated to give my family, friends, and others surrounded by me a better life.

2) Talk to me about the making of your latest project – “Everyday”. What was the inspiration behind it?

Ah, the making of my last project; I really liked the hook, the way we got the message to sound, engineering wise.

Honestly the whole song is dedicated to a couple of my friends who have helped me through tough times. JMS (My Engineer) and I spent a day recording trying to get everything sounding right.

It was pretty smooth, and I love how it came out. We released the song on iTunes, Spotify, Amazon, Google Play and pretty much everywhere you can stream/buy music.

3) What was the process behind making the project?

The process, was hard to tell the truth; it wasn’t something I sat down and wrote in one sitting. It took time for the lyrics to come together, a lot of Red Bull coffee and cigs for sure. It wasn’t wrote in orderly fashion either it was more like putting a jigsaw puzzle together.

Sometimes, I felt like I was having a conversation with myself at some points, and it felt a little crazy. Finding the right producer wasn’t the easiest either. But once JMS and I got together in the studio it was pretty smooth like I said before. It took a few more takes to get the hook than we expected but it was just smooth man.

4) What are your thoughts on the hip-hop industry at the moment?

My thoughts right now? First i would have to say.. there is a bunch of people that are big right now that don’t deserve to be in the spotlight. Not going to name any but their lyrics and image they create are garbage and they take away from the people that deserve to be heard… They’re supposed be role models, and they’re not doing that at all.

A lot of the hip-hop songs now a-days are just about having money, getting drunk, smoking weed, and living some crazy lifestyle. We need more artist like Kendrick who tell a story and paint the picture. He is a role model.

There’s more independent artist now than ever before. Not even thirty percent of em will be heard unless they were to get signed under a label. And in that thirty percent, maybe ten percent could be role models.

5) Do you enjoy grinding it out independently or would you prefer to be signed to a major label?

I personally love being independent, it’s boring if it’s easy and I love the challenge. Another plus to being independent is you can control everything, where being on a label they have power over you in some ways.

For example look at Wayne and Birdman right now. Shit’s crazy. I like having the power in my messages and sound. But I have not totally said no to the possibility of being signed; it would all depend on the terms and conditions as well as how much they think my sound and message is worth.

6) What do you think goes into building a loyal fanbase?

In building a loyal fan base you need loyalty, just like a relationship. You listen to the fans and they listen to you. Its a 2-way street, gotta have a good reputation and the ability to vibe with with em. You have to give them good quality music and something they can imply into their own lives.

Gotta be able to make a good impression on them and leave an imprint. You don’t want fans sharing your music and promoting your name/message just cause they know you or do it just because you really want them to. They need to enjoy your music.

7) What sort of online promo and marketing are you doing to reach your fanbase?

As far as promo and marketing goes, JMS and I are on Twitter, Facebook, Soundcloud. We have a pretty good promo team that helps provide music around on each site. We talk with the fans personally on Facebook and Twitter.

We have networking relationships with blogs and are constantly reaching out to new blogs and radio stations. We put everything out for free streaming but to download you need to hit up iTunes and shit.

8) As an indie artist, how do you brand yourself and your music to stand out from the rest of the artists out there?

You follow a pack and your all going to the same place, but if you go on your own adventure you’ll go places people have never been to before. If you listened to Big Sean’s album theres a song he has about his grandma ‘One Man Can Change the World’; I wanna be that man.

I feel like I’m something nobody has ever seen or heard. I’ll take trap beats, club beats, anything, i’ll write to it and give it a lil taste of real and meaningful lyrics.

9) Where do you distribute and promote your music and why do you think this channel works best for you?

We distribute the music through iTunes, Spotify, Google Play, and any other major music distribution site; You name it, we are on it. I personally like using Soundcloud and Reverb Nation, but I like SoundCloud the best just cause everyone and anyone can listen and stream it for free.

Written by Stop The Breaks
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.