1) What inspired you to be a part of the music industry?

I’ve always had a passion for writing. I started with poetry. I’d listen to my moms and then make my own. In school I played the clarinet and the saxophone. I’d always blow her away with essays or projects where we had to write our own stories and naturally rap followed with my passion for music. Even the music videos intrigued me, the features, cameos, clothes, everything. I just loved the culture.

2) Talk to me about the making of your latest project. What was the inspiration behind it?

Well I was in a pretty bad place emotionally and I’d drown out my issues with music. Another artist I met through one of my producers lived down the street from where I was staying at the time so I was always at his house recording.

Before we knew it we had a mixtape. We called it “Get Up And GO!” because that was our process, and we noticed some of our constituates slacking when it came to a group effort. This latest project is “Get Up And GO Too!”. Now they get the chance to wake up and join the party.

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3) What was the process behind making the project?

I’d wake up, hit the Medical Marijuana clinic & the liquor store then skate to his house. Rain or shine. And I’d stay from about 9 a.m. to 5 p.m. It was like a job.

4) What are your thoughts on the hip-hop industry at the moment?

I think it’s on the come-up from a state of BS. I like all forms of rap, and I’m glad the standard is raising even for the simplest forms. I feel like I’m 9 again watching BET in my grandparents livingroom.

5) Do you enjoy grinding it out independently or would you prefer to be signed to a major label?

The independent grind is tough, but it’s fun and fulfilling. You have the leeway to say and do as you please; be yourself. But I can’t deny the financial and humanitarian benefit of mainstream media. I’ve noticed some cats have been underground so long they had nowhere to go but up… Or mainstream.

6) What do you think goes into building a loyal fanbase?

Being real and acknowledging your fans. Catering to their interests. You have to be their voice to the world.

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7) What sort of online promo and marketing are you doing to reach your fanbase?

We’ve ran our Instagram, Twitter an Facebook followers ragged with promo. We’ll go to yours and run them ragged too so long as your profiles public.

8) As an indie artist, how do you brand yourself and your music to stand out from the rest of the artists out there?

I let my personality make my music, anyone like-minded will adhere to it. And if I’m too much like anyone that’s already out then I guess I’ll ghost write for em!!!

9) Where do you distribute and promote your music and why do you think this channel works best for you?

All online. Stopthebreaks.com cut my process in half and gave me access to ears I wasn’t reaching.

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Written by Hao Nguyen
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.