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1) What inspired you to be a part of the music industry?

What inspired Lock is the Key was just me growing as an artist, making different beats and working with a variety of different musicians to try and figure out which of the many sounds were most genuine to my style of rap.

The process behind Lock is the Key was writing all of my own lyrics and making the majority of the beats. Also making sure the album sounds as professional as possible.

2) What are your thoughts on the hip-hop industry at the moment?

The hip hop industry now more than ever has become a platform for opportunity. If you have a passion for music, a internet connection and are able to market yourself effectively, then that’s all you need to become successful in the hip hop industry. The internet is the only record label we need to get ourselves started.

3) Do you enjoy grinding it out independently or would you prefer to be signed to a major label?

I do enjoy grinding independently to a certain extent. Doing EVERYTHING yourself slows you down from making your music. I would definitely prefer being signed to a record label so they are able to do some next level marketing and promotion so that I may focus on my craft.

4) What do you think goes into building a loyal fanbase?

A major factor that goes into building a loyal fanbase is consistently put out good music, and make music that makes your fans fiend for more. Always leaving them on the computer waiting for the next song, because that’s how much your music connects with them.

5) What sort of online promo and marketing are you doing to reach your fanbase?

As an artist period I make music that everyone can connect with and how I do so is I create a song for every mood. I make sure I brand myself as a versatile and witty artist with an aggressive tone. Also, meaning behind my lyrics is what people pay attention to and make them want more.

6) Where do you distribute and promote your music and why do you think this channel works best for you?

I distribute and promote my music on Soundcloud. It works best for me because that is the number site for sharing music on the web. And if you have a track you know needs to be heard. It’s impossible it won’t get heard by at least one person. But if you market right, you could get heard by the right person.

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Written by Hao Nguyen
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.