wes ambush

1. Talk to me bout the making of your latest project. what was the inspiration behind it?

We are products of urban life united to continue bringing the globe unique undaground creations,we are not starving artists,for we have jobs,and we as a team create! for the love of true hip hop,we stand to rep and defend the culture with passion the artform known as lyricism.here you have texas, puerto rico,and the bronx presenting that untainted realness!!!!

With approximately 30 years combined in the field of hip hop.having the respect of the major undaground factions,endless collabs, promote the theme “unity thru muzik”,on original beats,conforming to the beats played on the radio is not on our list of aspirations.we are leaders. blade theory squadron right now stands out over other flava’s in the undaground today, the team is global and has other members.

2. With the music industry tanking and record sales falling,how do you envision yourself earning a living as an independent hip hop artist?

The inspiration behind our latest project was mutual-between ambush, portarok and myself(mc oneline), ambush heard one of our traks,checked us out on the net,contact made and we were pleased with the quality of beats,as he was with our lyrical prowess. so it started with 3 test beats which led to our first ep titled ruff terraine.

3. From a business point of view, which artists in the game do you think are really pushing the boundaries and changing it up?

From a business stand point there is no new flava,the icons are keeping the game alive,and there is no one on the scene now doing anything impressive.(it’s all repetitive mainstream trap hop).there is no originality today,so it’s the reason why our chemistry is vital. communication between the team maintains our flava.(we talk on the phone in addition to net chats).

4. What business lessons have you learnt from the music industry so far?

What we have learned from the music industry is this…you have to sell out and conform to make it big today,so blade theory keeps it real and we refuse to sell out.

5. What do you love about hip-hop music?

What we love about true hip hop is that it’s from the hearts of those who are loyal to the culture.

6. What still surprises you about hip-hop?

With the industry already tainted the undaground forces are keeping the culture alive.

7. If you had the power to change one thing about the hip-hop industry to help independent artists – what would it be?

We would teach lyric writing and the art of social media networking.

8.Who do you think are top 3 rappers doing it at the moment?

You have top money earners today in rap,but that’s fabricated.there are no top 3 rappers today,the top mc’s existed in the 90’s.

9. So what are your plans for the future?

Future plans for the team is to keep the realness alive,and should we make some change from this that’s cool,right now we are defending the culture know as hip hop.

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Written by Hao Nguyen
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.