1) Talk to me about the making of your latest project. What was the inspiration behind it?
Wanting to be innovative and grasp the true essence of Hip Hop… Pallbearers was created to grab multiple unique passionate emcees and create art. No politics, nothing other than to make great music. The name originates from a funeral analogy.
6 people carry a casket, they are the pallbearers. So that was motivation to have 6 emcees, BODY a track and also bury the gimmicky rap that exists today with Pure lyricism.
2) With the music industry tanking and record sales falling, how do you envision yourself earning a living as an independent hip-hop artist?
The saying that ‘real never dies’ is pretty accurate in music. When it comes to longevity, consistency and true talent is a must. By continuing to remain innovative and actually love every minute of it… The money isn’t the issue, that will continue to come. It’s just finding the best way to give the truest version of ourselves with minimal distractions.
3) From a business point of view, which artists in the game do you think are really pushing the boundaries and changing it up?
Hands down, Tech N9ne. That man continues to epitomize what the Independent grind should look like. Also there is such a level of mockery continuing in hip hop today it’s difficult to truly assess someone pushing the boundaries in a way that will benefit hip hop in the long run. Most artists seem to be worried about now, but not the future.
4) What business lessons have you learnt from the music industry so far?
Less announcements, More results. In order to truly be efficient, you should never announce what is being done behind the scenes. Also it is always an illusion that the majority of the work occurs when the cameras are on.
When you start learning the business you truly realize the depth of execution, and how minimal of an impact the ‘artistry’ alone truly has.
5) What do you love about hip-hop music?
I love the rawness, the fact that many of the fans can relate to enlightening hip hop, and I love that there are no barriers. Hip Hop music has brought together many cultures.
6) What still surprises you about hip-hop?
That people are so envious, many relationships are broken over fame. Many people can smile in your face while you’re winning, and as soon as you take a stumble they are ready to degrade your character immediately.
7) If you had the power to change one thing about the hip-hop industry to help independent artists – what would it be?
I wish that the REALITY of the industry was truly shared to artists, I also wish that many artists were showed the longterm effect of their negative influence. I would change that the industry truly makes artists feel that ‘faking it to make it’ is mandatory
8) Who do you think are top 3 rappers doing it at the moment?
That’s kinda hard to say. I’m pretty sure if thy asked each of the Pallbearers this question the answers would vary and it would probably lead to a long discussion lol.
9) So what are your plans for the future?
Just continue working and building to contribute to the culture. That’s all we know how to do.