1) What inspired you to be a part of the music industry?

Music Has always been a part of my life, ever since I was a Kid I have been obsessed with music, in all aspects.

I started out learning how to play guitar because I wanted to make a PUNK ROCK Band, and since about 15 I have been involved with performing music. I first got into Hip Hop in my late teens, and have spent the past Decade learning how to do it right and performing.

2) Talk to me about the making of your latest project – Sunny Side Up. What was the inspiration behind it?

Sunny Side Up, has been in the making for about the past 5 years, I was living over in Tokyo Japan since 2006 and ended up making a career for myself over there as a hip-hop artist, It was a great place for me to meet people of all cultures and I learned so much about hiphop and about life from my time over there.

But after releasing 2 albums in Japan using both English and Japanese I really wanted to work on an album to release in Australia. Sunny Side Up for me is so important because I have given a wide range of sounds and it will be my way of finding what people like, because what you think and what the public want can sometimes be very different. If I want to maintain a career in the music industry, then I got to pease the people.

3) What was the process behind making the project?

It was actually pretty easy to make this, I already had a blueprint in my mind of how I wanted the song to go and it was just a matter of making the right music and writing the wright songs.

Not everything I wrote was a keeper, but for me the most important thing for Sunny Side Up was diversity, so as to feel out what sounds are poppin at the moment.

4) What are your thoughts on the hip-hop industry at the moment?

I love it, I mean in Australia it is so diverse now. When I was younger there was only a super small niche for hip hop and if your sound did not match, you were basically shunned, but nowdays it is a great time to be a rapper in Australia.

As far as America, It will always be the benchmark, I look up to the Artists over there alot, but at the same time I believe I could go pond for pound on a track!! Well hopefully I will get the chance to test my confidence.

5) Do you enjoy grinding it out independently or would you prefer to be signed to a major label?

I think that it is important for all Artists to put in the years, grind it out and just put in the time, not only do you appreciate your success more, but it gives you time to create your own style and sound.

The music I make now is much different than when I started and I believe its due to me putting in the time.Having said all of that, I would love a Major Distro deal, they can keep their deal, give me distro and watch sparks fly.

6) What do you think goes into building a loyal fanbase?

It took me years to build a fanbase, and I am almost starting over again now, but the basic thing is quality control. If you make good quality music , then people will listen to it, and hopefully they will like it.
These days you have to be up on social media and interracting with people as much as possible.
What sort of online promo and marketing are you doing to reach your fanbase?

Interviews and articles like this are a good place to start, I have also been working on a stronger you tube account and maintaining FACEBOOK / Instagram etc.

I just did a anti drug message that was on channel 10 as well, so the D-SAN name is surely getting out there.

7) As an indie artist, how do you brand yourself and your music to stand out from the rest of the artists out there?

You got to keep it authentic, I think once you are classed as a popular artist, you have the ability to change with the times and the fads a little more. But as an indi artist, it is important to keep an eye on the future without forgetting your past. I feel like I have total control of my music, but because of that th general public can critisize you for your choices much easier and they do!! Them people on the comments section are brutal yo!!

7) Where do you distribute and promote your music and why do you think this channel works best for you?

I am actually in the process of penning a distro deal at the moment. That will give me the reach I have wanted for years. But up until now, CD BABY / Youtube , ITUNES and 1000 CDs in the boot of my car, have been the driving force behind me.

Success is earned and fame is fleeting, I just keep my mind on the job and my heart in hiphop , as long as I love it, I will make it and hard work gets me where i want to go.

Written by Stop The Breaks
Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services.