Deion’s voice radiates like a warm hug, full of range and skillful layering. And it’s for those reasons that he had cemented his place in Hip-Hop and R&B through collaborations with Hi-Tek and Talib Kweli, 50 Cent, Jadakiss, The Game, Masta Ace and others.
But with “Hold On,” Deion is stepping out on his own with a melodic and addictive lead single off his much anticipated new album.
The Cincinnati, Ohio native’s vocals sound as rich and smooth as ever on “Hold On,” a track that arrives at the perfect time for our society. Its message of faith and keeping your head up could not be more relevant-or-necessary, and it’s also never sounded quite this good.
You can also thank the producer for that, because Floyd the Locsmif’s piano-fueled instrumental is the perfect match for Deion’s songwriting.