Pascal “L.O.” Lefere was born in Kings County Brooklyn, New York to hardworking Haitian migrants. After relocating to Long Island, New York he developed a deep love for rap music and at a very young age began to write rhymes.
He was inspired by artists such as Camron, T.I. , & 50 Cent, so much so that he decided to apply himself to his own music career full time. L.O has released over six mixtapes and since 2014 he has been recognized in some of the top media online publications such as In Flex We Trust, Thisis50.com and Yo Raps.
1) Talk to me about the making of your latest project – Crew World Order. What was the inspiration behind it?
The project is an energy filled turn up stimulus package we cultivated to kick off 2016 with a bang. My inspiration comes from the hip-hop culture in general. As an artist on the rise, the goal is get on the radars of the people and become apart of the conversation. That “Who’s Next In The Game” conversation.
My music is the soundtrack to the come up, and the celebration of the struggle. A Month after the Crew World Order tape, I doubled back and released a street single “100K” . Much love to all the Blogs & outlets that supported the campaign so far.
2) With the music industry tanking and record sales falling, how do you currently make money as an independent hip-hop artist?
Currently i’m investing my finances in building my brand in order to make money in the future. I don’t dwell on the financial climate of the culture, my attention is on creating the best possible product to compete on the market place.
Genuine quality music sells itself. Use the music as a stepping stone to open bigger budgets. The money is round the corner, I have to continue on this path because the breakthrough is 1 chess move away!
3) From a business point of view, which artists in the game do you think are really pushing the boundaries and changing it up?
Kanye West, Drake, 50 Cent, Jay Z, Camron DJ Khaled, Kevin Gates and Rick Ross.
https://soundcloud.com/whoslo258/everything-gucci
4) What business lessons have you learnt from the music industry so far?
I’ve learned to invest in yourself always. Never wait Nor ask for hand outs. Business never personal, so when your on the way up, people may give resistance till your track record is proven, so in most cases charge it to the game.
Patience is everything. Anything overnight can be gone by the morning. Once your in a winning position, never let anything counter productive get in the way of your blessings. Take notes from the successful.
5) What do you love about hip-hop music?
I love the gradual transition of -ip–op in general. I think there’s room for all artists to win, both legends and the new class. As long as the music is Lit, the people are satisfied. Mission Accomplished.
6) What still surprises you about hip-hop?
The only thing that surprises me bout hip-hop is how fickle fans are sometimes. I wanna see our culture breed artists that can perform till there in there elder years like Sinatra, Kool and The Gang, Phil Collins and all the other genres that champion there artist.
Hip-hop has to stop loving us one day and doing away with us down the road.
7) If you had the power to change one thing about the hip-hop industry to help independent artists – what would it be?
Every independent artist learns the game in different levels and times. Only thing I would change is the lack of artist development.
If an artist is pushing themselves to the furthest extent, and need help getting over that little hump to stardom, labels should be able to have a budget to develop artist like the golden days in music.
8) Who do you think are top 3 rappers doing it at the moment?
Drake, Kendrick Lamar, J Cole.
9) So what are your plans for the future?
Be on the look out for new music, new visuals, and a whole lot more. I also have a role in rising web series Target directed By Presto DMB. I also co-host on the number one top rated radio show on desertstormradio.com.
The Allstar Show with DJ Allstar & Prafit, airs every sunday 8pm-10pm. The best is yet to come. Much love to the entire Stop The Breaks staff. New vibes on the way!
